Mobile devices are gradually taking over as the primary method that the average web surfer uses to connect to the Internet. This trend is definitely having an impact in the way that designers are organizing their websites. Let’s take a look at some of the biggest trends in web design at the moment.
The Responsive Web
Responsive web design is an umbrella term which refers to the idea of creating touch enabled, fast, responsive and smooth web experiences for mobile devices. Instead of simply making apps which are a clone of the experience offered by standard websites, designers are starting to think about making truly responsive pages.
The Move Away from Flash
Every few years, analysts love to proclaim the death of Flash. This year is no different. The push towards mobile devices means that designers are moving away from Flash, using lighter, sleeker design options such as HTML 5 instead. Flash does still have a place – however. On the desktop, Flash is still the go-to option for 3D web development and video.
Scalable Web Design is a methodology used for designing pages that look good no matter what you’re accessing them on. Scalable web design was held back for several years by Internet Explorer’s lack of SVG support. Now that SVG is viable, designers can plan effective page designs that will look good on screens with both high and low pixel densities.
User resistance to social features is declining, and many surfers actually expect to be able to share their experiences on sites and apps with just a few mouse clicks or screen taps. If you’re not integrating social features into your web pages, you are potentially missing out on a huge amount of word of mouth marketing and user retention opportunities.